Digital Agency Chromatix Celebrates 11 Years Because Of A Single Magic Trick

Founded in 2009, Chromatix celebrates 11 years in operation and a total of 50+ web design and development awards in just the last 7 years.

Melbourne VIC, Australia - February 27, 2020 / / —

Chromatix is pleased to announce that the company has reached a milestone of eleven years in operation. During the last 7 years, it has earned over 50+ web design and development awards and mentions both locally and internationally. These awards are a testimony of consistent dedication to quality, conversion-driven results, and commitment to each client. The 100% Melbourne team of digital analysts, web strategists, web design gurus, and UI/UX specialists dedicate their time and expertise in delivering bespoke solutions from simple websites to full business operation integrations and E-commerce web design projects.

Despite the accolades, it hasn’t always been peaches and cream for the Melbourne-based digital agency. As a serious magic hobbyist of 23 years, it was because of a magic trick that the Director of the company was inspired by that saved the company during its darkest years and helped to turn it around into a 7 figure business. It's a trick that he still performs to this very day to demonstrate the point - and continues to baffle, entertain and educate crowds and clients. The penny dropped when he realized that magic and marketing were no different, and that websites, like illusions, was more about understanding human behavior and what happens in the subliminal to make it work.

So the formula was simple. Simply deliver the highest visual engagement with proven human psychology techniques for conversion purposes. When these two come together, everything clicks, literally! Their unique user-focused framework and data-driven philosophy ultimately helped the team to advise, guide, and train marketing teams and business owners to make the best and most profitable decisions, returning the highest return on investment. This has led to this multi-award-winning Melbourne in-house web agency to specialize in creating the most captivating conversion-driven engagement websites and web solutions for Tier 1 clients to SMBs across various industries including manufacturing, technology and professional services.

In a recent interview with Director, Irwin Hau, he mentioned, "Web design and conversion solutions are what we do, but our true heart is to help businesses establish size and increase client confidence – after all, a website is an illusion of business stature and strength. At the end of the day, your website is your ultimate salesperson, not just another pretty marketing piece, and should always pack a punch. We are redefining what a real specialist web agency should really look like. We created Chromatix (meaning the “science of colours”) to focus and specialize all of our attention on mastering conversion-driven website design and development like no other. There are simply too many “full service” generalists out there, and as any successful business owner or coach will tell you, find a niche and be world class at it. This has been the backbone of our agency”

“We have taken our approach one step further," he continued, "by creating advanced human psychology conversion principles and unique user-behaviour design techniques into our web mastery, it’s significantly amplified our skill set in online user engagement and ‘client attraction for action’ methodologies. After all, like magicians we wanted to master attention to action. We believe that is what a true web “magician” should be and what clients really deserve when it comes to results. Why would you risk your website and, ultimately, the first impression of your whole business to a generalist when it is the lifeblood of your entire marketing presence?”

Contact Info:
Name: Irwin Hau
Email: Send Email
Organization: Chromatix
Address: 2/2 Theatre Place, Canterbury VIC 3126
Phone: (03) 9912 6403

Source URL:


Release ID: 88948131

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